3 min read
August 10, 2026Driving Growth. Delivering Quality. Building Responsibly.
CEO’s MESSAGE

At Lubrex, growth is not simply about expanding our presence—it is about building stronger foundations for the future.
Our focus remains clear: to continuously improve the quality, performance and consistency of our products while meeting the evolving expectations of customers across local and international markets. We continue to strengthen our capabilities, enhance compliance with international standards and invest in technologies that support reliable product performance.
At the same time, we remain committed to strengthening our domestic market by ensuring reliable product availability, consistent quality and stronger support for our local customers and partners.
Our participation in motorsport reflects the same philosophy. The demanding conditions of competitive racing provide an opportunity to demonstrate the importance of lubrication performance, protection and reliability when engines are pushed to their limits.
As we grow, sustainability remains an important part of our responsibility. We believe long-term business growth must go hand in hand with responsible manufacturing, efficient use of resources and reducing unnecessary waste.
Our journey forward is guided by three principles: Quality, Responsibility and Trust.
Vahid Naeimi
Chief Executive Officer
Powering the challenge

Lubrex Distributor is proud to be part of the Sumatera Utara Rally 2026, bringing proven lubrication performance to one of Indonesia’s exciting motorsport events.
Rallying is a true test of endurance, precision and performance. From demanding rally stages to everyday roads, engines require dependable lubrication to perform under pressure.
Our participation in the rally reflects Lubrex’s passion for automotive performance and our commitment to taking our brand closer to the people, vehicles and communities that share that passion.
From the rally stage to the road, Lubrex keeps engines protected, performing and ready for the challenge.
Quality through technology

Lubrex has added a new High Temperature High Shear (HTHS) Viscometer to its laboratory as part of its continued focus on product quality and technical improvement.
HTHS testing helps evaluate engine oil performance under high-temperature and high-shear conditions, which are important in modern engine oil specifications from major OEMs.
This new in-house testing capability supports formulation development, quality verification and the continued development of reliable lubricants for modern engines.
At Lubrex, investing in technology means investing in confidence.
Growing responsibly

At Lubrex, we believe business growth should go hand in hand with responsibility towards the environment. As a lubricant manufacturing company, we understand the importance of using resources wisely and continuously looking for opportunities to operate more responsibly.
Small, consistent improvements across our daily operations can help reduce unnecessary waste, encourage better resource management, and support more conscious manufacturing practices.
Sustainability is not a single initiative—it is an ongoing journey. As we continue to grow, our goal is to create lasting value for our customers, our people and the environment we all share.
