Lubrex Insights, Celebrating Achievements and Driving Forward

As UAE National Day fills us with pride, I am pleased, on behalf of the company, to extend our warmest greetings to everyone. We also express our sincere gratitude to the UAE leadership for their continued support and vision, which have made this nation a land of growth and opportunity for businesses like ours.

I am delighted to invite all our partners and customers to visit us at Automechanika Dubai 2025, where we will showcase our latest innovations, including our new API SQ product and the high-performance Lubrex Drift Series, along with a special surprise at the exhibition.

This year, we are proud to have received the prestigious Superbrands Award 2025, an important milestone made possible by the dedication of our team and the trust of our valued partners and customers.

Thank you for your continued support and confidence in Lubrex.

Shaukath Assadi
General Manager

We are delighted to announce that Lubrex has received the 2025 Superbrands Award. This recognition is proof of our constant commitment to excellence in branding, customer satisfaction, and quality.

Lubrex had the chance to present its extensive product line to business leaders and other influential individuals at the Superbrands event.

This accomplishment motivates us to keep producing high-quality goods and establishes our standing as the lubricant industry’s international leader.

We cordially invite all of our distributors, partners, and business experts to come see Lubrex at Automechanika Dubai 2025.

📍 Zabeel Hall 3, B12

This event offers the ideal setting to explore our wide range of products and learn about our latest technological advancements. We look forward to meeting you and discussing new opportunities for shared growth.

Lubrex is pleased to present its most recent innovations in lubrication technology: API SQ, the new benchmark for contemporary gasoline engine oils that offers exceptional protection, cleanliness, and fuel efficiency; and the Lubrex Drift Series, a high-performance synthetic line designed for strong, stable performance in harsh environments. When taken as a whole, they strengthen our dedication to innovation and quality for drivers everywhere.

Lubrex is proud to be made in the United Arab Emirates. The UAE is a technologically advanced and opportunity-rich country, and its leaders’ vision has consistently motivated and allowed us to develop.

Our management and team united on UAE National Day to commemorate this unique day, show our appreciation, and reaffirm our dedication to advancing the country. We wish the UAE continues to flourish and reach new heights in all sectors.

At Lubrex, we believe continuous learning is essential for excellence and sustainability. Our team recently completed an in-depth training session focused on base oils and their classifications, refining processes, and key performance attributes of lubricants.

This training equips our team to develop more efficient formulations, extend drain intervals, reduce waste, and use resources more responsibly, reflecting our commitment to innovation, superior customer service, and long-term sustainability. By investing in regular skill development, we ensure our team stays aligned with global standards and is empowered to grow, excel, and contribute to a more sustainable future.