Shaping the Future of Lubricants with Awards, Expansion & Innovation

As we move through August, I am delighted to share that Lubrex has submitted nominations for the Automechanika Dubai Awards 2025 in three prestigious categories. This recognition stands as a strong testament to our ongoing commitment to innovation, quality, and sustainability across every aspect of our business. Beyond awards, we remain equally dedicated to investing in our people – ensuring our global workforce is well-trained, knowledgeable, and future-ready. None of this would have been possible without the unwavering dedication of our team and the trust of our valued partners. Together, we continue to strengthen Lubrex’s global footprint and drive lasting success.

Vahid Naeimi
Chief Executive Officer

Lubrex has submitted nominations for the Automechanika Dubai Awards 2025 in three prestigious categories: Innovative Product of the Year, Sustainable Product of the Year, and Digitalization Project of the Year. This recognition underscores our commitment to excellence, innovation, and sustainability, while highlighting our ability to adopt advanced digital technologies that are transforming the lubricants industry. Each category reflects a core strength of our organization—from product innovation to environmental responsibility and digital advancement. We are proud of this achievement and eagerly await the results.

Lubrex has taken another major step in strengthening its global presence with a landmark partnership in Southeast Asia. In August, we proudly hosted a signing ceremony at our UAE headquarters with our newly appointed exclusive partner in Vietnam. This strategic collaboration reflects our strong commitment to serving international markets with high-quality lubricants and solutions tailored to regional needs. Vietnam’s growing automotive sector presents significant opportunities, and our entry marks a new chapter in expanding Lubrex’s footprint in the Asia-Pacific region. This milestone is part of our broader strategy to enhance global accessibility and establish Lubrex as a trusted worldwide brand.

Synth-ION Technology is designed to set new benchmarks in performance, efficiency, and reliability. This advanced fully-synthetic oil is engineered at the molecular level to deliver rapid cold-start protection, superior wear resistance, and extended drain intervals. By enhancing the stability of the oil under extreme conditions, Synth-ION helps maximize fuel efficiency while reducing engine stress and emissions. The result is a cleaner, more powerful, and longer-lasting engine performance. Synth-ION represents not only innovation but also our ongoing commitment to developing products that meet the evolving demands of modern vehicles worldwide.

At Lubrex, sustainability is more than a responsibility – it is a core value that drives every aspect of our operations. We recognise that sustainable growth comes from a balance between product innovation, environmental responsibility, and people development. Beyond developing eco-friendly lubricants, we continue to invest in our workforce through training programs focused on API, SAE, and advanced formulation standards. Recently, a comprehensive training session was held at our UAE headquarters, equipping our team with updated technical expertise and global best practices. By empowering our people, we are building a more sustainable future while reinforcing Lubrex’s commitment to excellence and innovation.