LUBREX in Action – Driving Innovation with Responsible Growth

As we begin the new year, I would like to take a moment to reflect on how far LUBREX has come and where we are headed. Innovation has always been at the heart of everything we do, whether it is developing advanced formulations, improving our processes, or finding smarter ways to serve our customers.

Thanks to the dedication of our team and the continued trust of our partners, LUBREX has strengthened its presence across global markets. The year ahead brings new opportunities, new products, and new challenges. We look forward to moving ahead together with confidence, commitment, and a shared vision for sustainable and long-term growth.

Vahid Naeimi
Chief Executive Officer

LUBREX will be available in Singapore through an authorized distributor, strengthening our footprint across Southeast Asia. This partnership enables better regional coverage, improved accessibility, and reliable product availability for customers in the market.

As LUBREX continues to expand globally, working with trusted distribution partners reinforces our commitment to staying close to our customers and delivering consistent quality, service, and support wherever they operate.

The LUBREX Drift Series is engineered for modern racing and high-performance vehicles operating under extreme heat, high RPMs, and demanding driving conditions. Using advanced lubrication technology, it reduces friction, enhances engine response, and maintains viscosity stability under pressure, ensuring consistent protection and reliable performance in high-load and performance-driven applications.

Motorindia Magazine featured an exclusive interview with our Managing Director, Mr. Abbas Moniri, conducted during Automechanika Dubai 2025. The discussion highlighted LUBREX’s growth journey, its strong focus on innovation, and its expanding global footprint.

Mr. Moniri shared insights into LUBREX’s presence in over 86 countries, emphasizing how the brand is shaping the future of lubrication through continuous product development. Key topics included API SQ formulations, high-performance drifting oils, and EV-ready lubricants designed to meet evolving mobility needs. He also introduced Lubtimus, showcasing LUBREX’s commitment to performance, sustainability, and next-generation mobility solutions.

Check the full video here: https://youtu.be/olOCTe-RVfs

At LUBREX, sustainability is both a responsibility and a commitment. We believe growth must go hand in hand with environmental stewardship, focusing on improving manufacturing efficiency while reducing waste and energy consumption.

Our fully automated manufacturing facility, with in-house blow molding, filling, plasticizing units, and a state-of-the-art laboratory, plays a key role in minimizing waste and maximizing production efficiency. These investments enable us to operate responsibly while maintaining the high-quality standards our customers expect.