Expanding Horizons, Strengthening Global Connections

As Lubrex continues to grow, I am proud to see how far we have come together. Today, our products are supplied to customers in more than 90 countries across the globe — a milestone that reflects not only our expanding international presence but also the trust our customers and partners place in the Lubrex brand.

This journey has not always been easy. We have faced changing market conditions, economic pressures, supply challenges, and other hurdles along the way. Yet, despite these challenges, our teams have remained focused, resilient, and committed to moving forward.

Our growth is built on the strength of our people, the quality of our products, and the relationships we continue to build in markets around the world. Every new country, every new customer, and every successful partnership represents another step forward in the Lubrex journey.

As we look ahead, our focus remains clear: to strengthen our global presence, continuously improve our products and operations, and create long-term value for our customers and partners.

Reaching more than 90 countries is an important milestone, but it is not the destination. It is a reflection of what we have achieved together—and a strong foundation for where we are going next.

I would like to thank our entire Lubrex team, customers, distributors, and business partners for their continued trust, dedication, and support.

Together, we will continue to grow, adapt, and move forward with confidence.

Shaukath Assadi
General Manager

Lubrex has expanded its international reach from 86 countries to more than 90 countries, marking another significant milestone in our global growth journey.

This achievement reflects the increasing confidence in Lubrex products across international markets and the continued efforts of our teams to develop new markets, strengthen distribution networks, and support customers worldwide.

Reaching more than 90 countries is about more than geographic expansion. Each market represents a new relationship, a new opportunity, and another step in building Lubrex as a trusted global lubricant brand.

Behind this growth is a collective commitment to quality, reliability, customer service, and long-term partnerships.

As we continue expanding into new markets, Lubrex remains focused on strengthening its presence and delivering products that meet the evolving needs of customers across diverse industries and regions.

During a recent market visit to Bahrain, the Lubrex team focused on strengthening relationships with customers and understanding their concerns in the current changing business environment.

Our sales team met customers directly, discussed market conditions, and provided clarity on the challenges affecting the market. These face-to-face conversations helped reinforce our commitment to supporting customers and maintaining open and transparent communication.

At Lubrex, we believe strong partnerships are built not only through reliable products but also through presence, understanding, and support — especially when markets become challenging.

Our continued engagement with customers across the region reflects our commitment to building relationships that go beyond business and creating partnerships for long-term growth.

Lubrex’s participation at the Automobility Exhibition reflects our continued commitment to international market expansion and strengthening our global visibility.

International exhibitions provide an important platform for us to showcase our products, connect with industry professionals, and gain valuable insights into changing market requirements.

The CIS region remains an important area of opportunity for Lubrex, and our participation in international industry events helps us build awareness, identify potential partners, and explore new business opportunities.

The exhibition provided an opportunity to connect directly with distributors, customers, and industry professionals, creating meaningful conversations around market needs, product solutions, and future collaboration.

For Lubrex, every international platform is an opportunity to strengthen connections and take another step towards our global growth ambitions.

At Lubrex, sustainability is not limited to major initiatives. It is also reflected in the everyday decisions we make across our operations.

As a manufacturing company, we continuously look for ways to improve efficiency, use resources responsibly, and reduce unnecessary waste. From materials and energy to production processes and operational practices, every improvement contributes to a more sustainable way of working.

We believe growth and responsibility must go hand in hand.

By encouraging our teams to think consciously about resource utilization, efficiency, and long-term impact, we are building a culture where small improvements can create meaningful results over time.

Sustainability is an ongoing journey, and Lubrex remains committed to growing responsibly while creating value for our customers, our people, and the environment.