Lubrex Growth & Innovation Update: Eid-Al-Fitr, Drift Racing, Team Development & UAE Leadership

As we celebrate Eid al-Fitr, I extend my warmest wishes to our partners, customers, and team members across the globe. This special season reminds us of gratitude, unity, and shared progress.

At Lubrex, our journey continues to be defined by steady growth, innovation, and an expanding global presence. Over the past year, we have strengthened our product portfolio, entered new markets, and reinforced our commitment to quality and performance. None of this would be possible without the continued trust of our valued partners.

We are proud to be a UAE-based brand, standing in solidarity with the nation. The United Arab Emirates continues to demonstrate exceptional leadership, not only in supporting its citizens but also in ensuring the safety and well-being of all residents. The government’s proactive approach and strong support for businesses during challenging times highlight why the UAE stands apart globally.

As we move forward, we remain focused on delivering reliable lubrication solutions that empower industries worldwide.

Abbas Moniri
Managing Director

Lubrex proudly marked its presence at the Drift Racing Championship, showcasing high-performance lubricants engineered for extreme racing conditions.

The event provided an exciting platform to demonstrate the reliability and endurance of our advanced formulations under intense stress and high temperatures. Our participation reflects Lubrex’s growing footprint in the motorsports segment and our commitment to supporting professional drivers with products they can depend on.

Engaging with the racing community also allows us to continuously refine our technologies, ensuring they meet the evolving demands of modern engines and performance-driven applications.

During the holy month of Ramadan, Lubrex management, along with our distributors and staff, came together to celebrate Iftar in the UAE.

The gathering was made even more special as our team members were joined by their families, reflecting the strong sense of community within Lubrex. With a diverse workforce representing multiple nationalities, the evening highlighted how we come together as one team, united by shared values and a common vision for a brighter future and continued growth.

This occasion truly embodied unity, appreciation, and collaboration—reinforcing the relationships that drive our success.

At Lubrex, continuous learning is a key part of our culture. We actively invest in structured training initiatives designed to enhance our team’s technical expertise and confidence.

These sessions focus on strengthening both technical knowledge and essential professional skills, enabling our staff to communicate effectively, make informed decisions, and deliver greater value to our customers.

By fostering a learning-driven environment, we ensure our team remains capable, adaptable, and ready to grow alongside the business.

This International Women’s Day, recognizing the vital role of women in shaping society and future generations, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum honored mothers by redefining the term “housewife” as “Generations Shaper.” This powerful acknowledgment reflects the UAE’s progressive vision in valuing the contributions of women and families.

Lubrex proudly celebrated the contributions of women across our organization and the wider industry. Our commitment goes beyond products—it extends to creating opportunities, supporting equal growth, and fostering a balanced and inclusive professional environment.

Our female staff have been among the strongest contributors to the organization, playing vital roles across administration, sales, HR, procurement, and marketing, driving excellence and supporting our continued growth.